How to Give Value to Your Prospects
I talked in a previous blog posting about the importance utilizing “pull” marketing, which is simply drawing people into your business by ensuring you constantly provide value to them. Sounds good, but...
View ArticleHow Do You Define “Lead”?
Lead. Just say the word at a gathering of your company’s sales and marketing executives and you’re likely to re-open the debate that still sparks heated discussion. What is a lead? Sales executives...
View ArticleSales Pipeline Done Right –“Focus” a great tool for bootstrappers
Sales are the life blood of any company. Especially in the early stages, a startup business must sell in order to survive. The primary responsibility of its founders is to deliver growth and increased...
View ArticleHow to create sales with a Value Proposition
I work with many business owners and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank”, “I am a Consultant”, “and I...
View ArticlePublic Relations: “There’s a camera crew in my lobby…quick: hit pause and...
It’s happened many times before …and it can easily happen to you too. You get the call that KWHOever is in the lobby with a camera crew wanting to know your company’s response to [insert crisis name]....
View ArticleWhy Sales and Marketing Don’t Speak the Same Language
Webster’s Dictionary has been a tool used by many generations, now of course one of many options available online. It’s very much a democratic concept—words defined in the same way for all to employ....
View ArticleThanks is an Important Follow-Up Strategy
Saying thank you is a key part of your follow-up marketing strategies. Send a hand-written note, a short email or pick up the phone and express your thanks quickly and sincerely. Everyone loves to be...
View ArticleThe Hidden Sales Thief: Shopping Cart Software
As an online entrepreneur, you know that great ecommerce web design can make or break your sales numbers. But statistics like site visits, click throughs to item descriptions, and other numbers might...
View ArticleSteal That Strategy: How These Companies Beat the Recession- And How You Can,...
With news that retail sales rose 2.7% in August (higher than the 2% increase many experts predicted), many small business owners are breathing a sigh of relief. Nearly every business blogger has done...
View ArticleNew Study: Is Your Sales Process Sabotaging Company Success?
Think your sales department is doing all it can to convert credit card processing sales leads or VoIP sales leads into paying customers? Think again. When it comes to maximizing lead generation...
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